One day two great friends, an Egyptian and an Italian, were reminiscing over their adventures around the world. In their travels, they had experienced the marvels of embracing other cultures through scents, colors, and textures. As they shared about the richness of their journeys, an idea came about: what would it look like to merge their heritages and experiences into a tangible product that embodies the collective memories of their paths? And so began RI-AM.